Welcome to the new Copacet!
The last couple of months have seen us busy working on, testing and tweaking our new platform. As with almost every large coding project, what we wanted to create ended up being much more challenging then we initially anticipated: feature implementation was postponed or omitted, and deadlines still came and went, but we finally got it done. This process forced us to look at the most critical aspects of our platform and trim it down to the essentials.
What does all of this mean? We think that the final result is a sleek and well delivered package, and we hope our partners will agree. We have simplified the interface and reporting functions, implemented a support ticket system, and re-configured our ad code system. In the end, all that matters is that our partners are able to find and use the information they need as efficiently and effectively as possible.
We want to be the publisher’s network. What does this mean? The Copacet network is dedicated providing the best publishers with the best opportunities and tools for maximizing their revenue. We are not completely sure what this will end up looking like, but we are committed to finding out. If you have been with us for awhile, you have seen a lot of change. We intend on remaining agile and responsive to the needs of our partners and a fast changing marketplace. Here are some of the ways that we have recently attempted to make our goal of being a publisher’s network a reality:
- Fast payments
- As in Net +0 fast payments. As a publisher, reducing your cash cycle means reduced risk, faster growth and more profits. Getting revenue back to our publishers as fast as we can helps ensure that our publisher’s interests are
- Fixed Rate RPM
- Effective revenue per thousand impressions (eRPM) is the comparative revenue standard for publishers. Ads traditionally pay by impressions, clicks, sales, or actions – this reduces the risk for advertisers, but increases the risk for publishers. Online advertising is rife with fraud, and advertisers are justified in protecting their investments and minimizing risk by correlating payout to publisher performance. But publishers investing in quality traffic and intent on providing a premium service should not have to suffer the indiscretions of fraudulent publishers. By assuming this risk ourselves and offering competitive fixed rate RPM payouts, we effectively reduce risk to our publishers, guaranteeing quality traffic results in quality revenue – the best payouts for the best publishers.
- Ads that work
- We are concentrating on providing a complete ad solution by eliminating as many variables as possible in an ad delivery format. This requires innovation, exploration, and a lot of creativity. The first two examples of this are our popunder and preroll ad types – though not necessarily innovative or groundbreaking in themselves, this is the pattern that we intend to follow. Ads that work for our publishing partners are ad formats that we design, run tests on, optimize, and result in a high payout. Publishers simply generate ad code, place it on their products, and collect revenue.
Copacet – game ads par excellence. Join the conversation and try us out.